The London Basketball Association
The London Basketball Assocation (LBA) are a registered charity. Their aim is to bring social change to local communities throughout the boroughs of London through the medium of basketball. The organisation was established in 2012.
In 2014, before the LBA achieved charity status, I came on board as their marketing coordinator. During my time working with this incredible charity, I reviewed and updated their existing strategy and assisted them with an acquisition of another local organisation.
My work involed streamlining their brand, with a specific focus across social media as well as starting up a monthly newsletter. In addition, I was also an advisor on various topics across the organisation. Ultimately, this helped me to understand what the LBA represented, aiding them on the path towards achieving registered charity status.
“Christian helped the LBA in its early days to revamp its strategy across our social platforms. He also established a monthly newsletter which collated to over 50,000 hits.”