New to social media? There’s an expectancy from your customers for you to be present on social media and it’s a gateway to a variety of advertising options.
Don’t be that brand who misses out.
With social media, it’s sometimes about keeping it a little less formal and a lot more sociable, plus it’s a great way for your customers to equally show you their love.
Promote Your Content
People turn to social media to share, recommend and review something everyday. As a business, you build your brand by creating create awesome content, so show it off.
If you have a small budget or are looking to reduce costs, paid social media advertising is the way to go. It’s targeted, measurable and easy to adapt in real-time.
Increase Website Traffic
By producing content that enriches your customers, you can share this on your socials, opening a direct gateway to your website. It’s a great way to invite new visitors you may not have reached by other means.
Collaborating with like-minded brands is a good way to boost your online presence. You both gain free exposure via your both audiences and gives you the opportunity to create something special.
A good strategy involves finding out where your audience is active. This could be a single channel or a variety. There’s no point shouting in a crowded room where you won’t be heard.
Google analytics can help you discover exactly what platforms your customers and finding out about you. This is followed by an in-depth competitor analysis to discover what your competition is up to. Thirdly, you’ll need to establish what content works best – videos, images, the kind of messages you want to be sending across. With careful planning, I can help you streamline your way to a successful social strategy.
What do your customers say about your brand? Are they also following your competitors? If so, ask yourself why?
Social listening is all about knowing what and how your audience thinks online. It’s all about monitoring what they say, gathering all the information, and then putting the pieces together like a jigsaw puzzle. Sounds too complicated and need me to lend an ear or two?
Let’s start a conversation…
Social listening, gives your as a brand, the opportunity to spot when the perfect opportunity arises for you to engage with your social audience.
Your social accounts are part of your brand identity. You’ve spent years building your presence, you have awesome content and they’re exactly where you want them to be. Now let’s get someone to take them over. (Yes, you’ve read that correctly).
Many companies regularly allow takeover sessions of their accounts. This can be anything from a live event to a 24-hour period. Why? It allows me, with a fresh outlook of your brand, to create content that’s new and relatable. I can humanise your brand whilst keeping to your core beliefs and values.
If you don’t want me to, then allow me to market you to an influencer with a huge following who does…
If you need a marketing expert that specialises in the health & fitness industry, get in touch.
"Christian helped the LBA in its early days to revamp its strategy across our social platforms. He also established a monthly newsletter which collated to over 50,000 hits."
Tony Lazare, CEO London Basketball Association (June 2016)
"The highlight of working with Christian was reacting to trends and spending habits of our user base to increase sales for his event at the venue!"
Will Baker, Sales Support Team Lead at Fever Labs Inc. (February 2018)
"Christian was a pleasure to work with. Communication was always clear and professional."
Lauren Howells, Freelance Copywriter. (Sept 2018)
"Christian is a highly motivated and driven individual with a flair for diplomacy."
"Christian is highly motivated and an excellent 'people person'. Christian is an incredibly hard worker, punctual and 100% reliable. He shows initiative and willingness to sort issues and help drive the clinic forward."
John Nugus, Chartered Physiotherapist (July 2014)
On a mission
Dolan Digital is a Digital Marketing and Copywriting consultancy service based in Brighton & Hove. We aim to deliver integrity, creativity and responsibility. For the client, to the client.
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