social media Marketing

Build an online presence. Spread the message.

  • Account management
  • Social listening
  • A compelling voice

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Brand Awareness

New to social media? There’s an expectancy from your customers for you to be present on social media and it’s a gateway to a variety of advertising options.

Don’t be that brand who misses out.

Connect ‘Socially’

With social media, it’s sometimes about keeping it a little less formal and a lot more sociable, plus it’s a great way for your customers to equally show you their love.

Promote Your Content

People turn to social media to share, recommend and review something everyday. As a business, you build your brand by creating create awesome content, so show it off.

Cost-effective Advertising

If you have a small budget or are looking to reduce costs, paid social media advertising is the way to go. It’s targeted, measurable and easy to adapt in real-time.

Increase Website Traffic

By producing content that enriches your customers, you can share this on your socials, opening a direct gateway to your website. It’s a great way to invite new visitors you may not have reached by other means.

Co-marketing

Collaborating with like-minded brands is a good way to boost your online presence. You both gain free exposure via your both audiences and gives you the opportunity to create something special.

“Social media is also a great way to show your customers that there’s a person behind the brand.”

– Christian Dolan

Account Creation & Branding

You want to promote your business via social media, but you’re unsure where to start. Let me take that journey with you. I can suggest the channels that are fit for your business and help you get started online.

Branding and visibility is key, and I know just how to do it. I’ll get you noticed by people who resonate with your brand. Like your website, your accounts will be optimised for SEO, with a strategy in mind. If you want, I can even help you smarten up on your social media skills so you can become ‘social savvy’ and takeover your channels with confidence.

Strategy Planning

A good strategy involves finding out where your audience is active. This could be a single channel or a variety. There’s no point shouting in a crowded room where you won’t be heard.

Google analytics can help you discover exactly what platforms your customers and finding out about you. This is followed by an in-depth competitor analysis to discover what your competition is up to. Thirdly, you’ll need to establish what content works best – videos, images, the kind of messages you want to be sending across. With careful planning, I can help you streamline your way to a successful social strategy.

Content Creating & publishing

Regular, optimised content will help build your ranking when it comes to search engines. One social media platform is extremely different from the next. Allow me to get to know your brand, voice and tone so I can create content for your specific channels.

Originality is inspiring…

Using my knowledge and experience, I have the ability to suggest publishing tools and platforms, liaise with any necessary members of your team or third parties, so we can work together to create something that’s unique and potentially *viral!

 

*I cannot guarantee your content will explode online, but I can sure try!

Social Listening

What do your customers say about your brand? Are they also following your competitors? If so, ask yourself why?

Social listening is all about knowing what and how your audience thinks online. It’s all about monitoring what they say, gathering all the information, and then putting the pieces together like a jigsaw puzzle. Sounds too complicated and need me to lend an ear or two?

Let’s start a conversation…

Social listening, gives your as a brand, the opportunity to spot when the perfect opportunity arises for you to engage with your social audience.

Paid Advertising

Paid advertising will give you instant visibility to a new audience. Everything is flexible and can be created around you and your budget. Facebook advertising can be shared with Instagram, that’s two birds, with one stone.

Also you’re able to tap directly into mobile users (aka at least two-thirds of your audience) and gather analytics and insights.

Organic reach is on the decline, so let’s discuss paid options and how I can help to amplify your reach and bring in greater results.

Social Takeover

Your social accounts are part of your brand identity. You’ve spent years building your presence, you have awesome content and they’re exactly where you want them to be. Now let’s get someone to take them over. (Yes, you’ve read that correctly).

Many companies regularly allow takeover sessions of their accounts. This can be anything from a live event to a 24-hour period. Why? It allows me, with a fresh outlook of your brand, to create content that’s new and relatable. I can humanise your brand whilst keeping to your core beliefs and values.

If you don’t want me to, then allow me to market you to an influencer with a huge following who does…

If you need a marketing expert that specialises in the health & fitness industry, get in touch.

Testimonials

"Christian helped the LBA in its early days to revamp its strategy across our social platforms. He also established a monthly newsletter which collated to over 50,000 hits."

Tony Lazare, CEO London Basketball Association (June 2016)

"The highlight of working with Christian was reacting to trends and spending habits of our user base to increase sales for his event at the venue!"

Will Baker, Sales Support Team Lead at Fever Labs Inc. (February 2018)

"Christian was a pleasure to work with. Communication was always clear and professional."

Lauren Howells, Freelance Copywriter. (Sept 2018)

"Christian is a highly motivated and driven individual with a flair for diplomacy."

Katherine Moss, Digital Marketer (February 2016)

"Christian is highly motivated and an excellent 'people person'. Christian is an incredibly hard worker, punctual and 100% reliable. He shows initiative and willingness to sort issues and help drive the clinic forward."

John Nugus, Chartered Physiotherapist (July 2014)

Social Media. it’s a buzz word until youhave a plan

Your business needs a social presence but sitting there in the background is as good as not being there at all. It doesn’t have to be stressful to manage either. Let’s get social today.

On a mission

Dolan Digital is a Digital Marketing and Copywriting consultancy service based in Brighton & Hove. We aim to deliver integrity, creativity and responsibility. For the client, to the client.

© 2019 - Dolan Digital

94 Coleridge Street, Hove BN3 5AA
christian@dolandigital.com
07786 099 606

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